I just imagined how Alex Hormozi would tell us, how he handled a robbery… Enjoy the read! And all the love to you Alex. I love the content. You live rent-free in my head.
So, picture this – I’m walking out of Chipotle one night. It’s already dark outside. Suddenly, this kid comes up to me. Dressed all in black, ski mask on, holds me at gun point and shouts: «GIVE ME YOUR MONEY!»
And I’m like: «Why should I do that?»
He looks at me somewhat confused: «I’m- I’m holding a gun to your head»
And I’m like: «Aaand?» You see, the problem with his approach was, he assumed that his victim actually cares about continue living. So, I told him:
«You know, I believe there is really no purpose to life except the one we decide to give it. My goal in life is to be the person that gave the most.»
«Emm… Okay?»
«So, you threatening me with my life is completely unnecessary. I would’ve given you some cash if your pitch didn’t suck that much. You’ve got to know your customer. What’s their incentive? So, what do you plan to do with the money? Why should I give it to you and not some other robber?»
«Err… I need to feed my family..? I really need the money.»
“Alright,” I say, “that sounds convincing. Now, give me the pitch.”
He fumbles with his gun and points it at me anew: «Give me your money! I need it to feed my my family.»
«C-ool, I’ll give you some money. I like to encourage entrepreneurship. Do you have a processing machine?»
«Err… No, I don’t.»
«Always have multiple ways to process money! You can’t expect to have people cash on them all the time. Also, now that I know you I have the oppurtunity to leverage this situation…»
I snatched the gun out of his hand go like «See: If I now hold this pistol to your head and say ‘GIVE ME ALL YOUR MONEY IF YOU WANT TO SEE YOU FAMILY AGAIN!’ you would…»
«I’d give you my money» he says while starting breathing heavily.
«Exactly,» I nod and shoot him in the leg. He falls to the ground, screams in pain, does the whole thing.
«You see, now you have an example that I’m not messing around. I always like to overdeliver to my customers to the point that they almost feel bad. Do you feel bad?»
He just nods in agony.
«Well then,» I continue, «give me all your money.»
And surprise, surprise! He grabs sobbingly his wallet and hands me like 80 bucks or something in cash.
“But wait, there’s more,” I say with a grin. I grab out my processing machine and without hesitation, he transfers me his remaining $271 from his account. This lesson will be much more worth to him than all the money, he could have stolen from me.
